GermBusters
GermBusters sparks a thrilling adventure, turning hygiene practice into an exciting challenge for Gen-Z audience. After the pandemic, university students’ reduced attention to hygiene and early illness signs poses health risks. Frequent social interactions increase susceptibility to various diseases, potentially disrupting academic and overall well-being. GermBusters promotes hygiene practice and support their physical and mental well-being in fun way.
Challenges
University students neglect hygiene and ignore early illness signs, risking health issues from social interactions that may disrupt academic and overall well-being.
Approach
Creating engaging content that resonates with Gen-Z students’ perspectives, transforming attitudes towards hygiene control, and promoting healthier habits.
University students reduced attention to hygiene and early illness signs poses health risks. Frequent social interactions increase susceptibility to various diseases, potentially disrupting academic and overall well-being.
Dispelling the group awareness among students that discourages actions like handwashing or using disinfectant before meals, or stay- ing indoors when feeling unwell, based on the behavior of others.
- FUN Transforming the typically formal and avoided campaign for promoting hygiene care into an enjoyable endeavour that can be achieved with pleasure.
- SUPPORTIVE Foster student hygiene practices and offer holistic health care support, emphasising ongoing commitment instead of one-off initiatives.
University students from the Gen-Z demographic, who are tech-savvy, socially conscious, and appreciate interactive experiences.
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